Stella Artois

Let’s do dinner

A stately dinner party was to be the culmination of the Stella Artois 2022-23, Let’s do dinner campaign.

Over the course of nearly a year and approximately 17,000 pitches, we developed an experiential concept, that ‘brought’ the campaign ‘to life,’ with an enormous celebrity dinner purposed at inspiring people to connect over food (again).

Beyond experiential, we concepted invite seeding kits, collaborating with the Brooklyn legends at Frankie457; we also concepted and executed a content piece around Ludacris, representing the event through his POV.