PUMA Global Campaign (Video)
Because the campaign messaging invited viewers to sit in the driver’s seat, the film needed to feel visceral.
Again, the scope was huge, the team shot 14 internationally renowned atheltes in their native environments over the course of 6 exhausting months.
The flim had many, many variations before filming began, which I scripted and concepted. Then while the team was running around the world, I was at home scripting and rescripting and rescripting storyboards to reflect the shots we were actually able to capture in the microscopic time windows we had to shoot.
In the end it was the also the brand’s most successful campaign film of all time, with 14 million views within 5 hours of release. The many variations of the film will be airing during the 2024 European Championship, The Copa America Championship and The Olympics, as well as general coverage during sporting events.
Hero
TVC
Olympics
(If you’re still watching) there’s also a cutdown for the European Cup and Copa America. I can’t find them on YouTube, but they do exist.