Bose - Sound is Power Series
Bose is putting together an avengers-esque group of athletes. To announce new members, we created these 30s spots (+cutdowns) that delve deeper into each athlete’s specific relationship to sound.
Any imagery with a beautiful film grain is courtesy of generous and brilliant photographer/Art Director Lewy Westhoff @dingusdingus
Joe Burrow
The client wanted Burrow’s spot to be about his robust personality. However, talent would not be ‘acting’ in the piece. The creative hurdle, then, was to concept and execute a piece that was not about Joe’s right arm, in which he wouldn’t act, with only four hours of availability.
Enter: Joe’s Fashion Sense.
The spot winks at NFL Hype Reels, with roving-rotating camera moves and three distinct lighting designs. But instead of yards and TDs as the subject, it was Joe deciding what outfit to wear on opening day.
Coco Gauff
The concept behind Coco’s spot is rhythm. What little narrative that remained after the n-teenth round of feedback-con-ritual-sacrifice, finds Coco in a battle against the self, playing out of tune against a ball machine.
As a tennis player, there’s no sound more familiar than the metronomic *whirr-thud-pop* of a ball machine session; we played with the sound design, offsetting that metronome with a sneaker squeak, clash of the net. In comes Bose QCEII(earbuds) and the winter sensation of 2022, courtesy of Lil Uzi Vert, replete with snares and bass, to put Coco back on track.
Dame Lillard
Music means more to Dame Lillard than most athletes, as he also moonlights as a very legit rapper named Dame Dolla.
I concepted and wrote the script for this piece, trying to elucidate this special relationship he has with music: as both motivation pushing him forward and the muse he follows.
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