Away “Get Away”
Campaign Video: The Great Escape
The motion part of the campaign was inspired some of my favorite movies: Jason Bourne Trilogy, Run Lola Run and the Ocean’s Trilogy.
The idea started with my negative disposition toward travel. In many situations on an average travel day, I feel like a spy trying to escape a hostile environment, with a bomb ticking away and secret agents chasing after me, etc.
We followed that idea to it’s conclusion and made vignettes that feel like escape sequences, paying off with relaxing vacation scenes--a sort of joke about how intense summer travel plans can feel.
Video