Away “Get Away”

Summer Campaign

Ah yes, a double entendre. This idea came from a deeply personal and fundamental loathing that I have for travel. Often, vacation can feel like an action movie. When you’re in a train station and you don’t speak the right language, when you’re pakcing your bags, running to a terminal etc.

Get Away is a CTA... delivered like a Jason Bourne movie.

We scripted and directed the campaign film and still capture to create disparity between the “escape” and the “success.” The films and stills alike portray subjects in peril... they’re being chased! for example. Paying it off with saccarine vacaiton scenes. They were actually just excited to go on their vacation and escape from the world for a little bit.